As you stroll the Promenade in Sea Isle City, you won't be able to resist the smell of the tri-state area's favorite pretzels. Philly Pretzel Factory opened in July and hosted its ribbon cutting ceremony with the Sea Isle City Chamber of Commerce and Revitalization prior to the Fourth of July holiday.

We all need to cool down during this crazy heat wave. When the ocean just won't do the trick, head over to Marita's Homemade Ice Cream! Just make sure you enjoy your cup or cone before it melts! Marita's is a 1950s-style ice cream stand, which has been around since 1987.

The overflowing flavor of gooey Monterey Jack cheese and fresh lump crab signature to The Grilled Cheese and Crab Cake Company and once featured on Food Network's Diners, Drive-Ins & Dives is now available in Sea Isle City.

Dalrymple's Card and Gift Shoppe has been Sea Isle City's go to store for gifts, cards, beach accessories, seasonal products and more. Located at 20 JFK Blvd. since 1963, Chuck and Barbara Dalrymple and their family operate the business that is open year round.

Celebrating its 10th season in Sea Isle City, Beachy Keen has all you need to enjoy a picture-perfect beach day in town. Owned and operated by Chris Sorenson, the business is a traditional beach shop carrying beach chairs, umbrellas, carts, water toys, games and more. In addition, customers will enjoy a wide selection of clothing, accessories, and gifts for the entire family.

Seaside Shade Shack is celebrating its 10th anniversary in Sea Isle City and to celebrate, owner Jared Gaburo hosted a party at the shop on May 11 in addition to completing some recent renovations. The shack underwent an expansion and facelift this winter in preparation for its milestone year.

McGowan's Market has been serving the Sea Isle City community since 1997 when John and Angela McGowan opened the establishment. Angela and her sister Tina, who also helps run the business, are Sea Isle City natives who grew up right on 39th Street and you can often find many other relatives and family of all generations working there.

Birdcage was opened on Pleasure Avenue by husband-and-wife duo, Wes Kazmarck and Darcy Brown in Sea Isle City a few years ago. The women's clothing boutique has a little of everything, for every shopper including clothing, accessories, jewelry and more.

CeCe Boutique is a trendy shop that opened in the Townsends Inlet section of Sea Isle City three years ago. Owned and operated by mother-daughters trio, Irene Grugan, Katie Curry and Emily Grugan, the store carries unique and fashion forward women's clothing and accessories.

SIC Cruisers has been serving Sea Isle City's bicycling industry since 2011. Owned and operated by Chris Sorenson, SIC Cruisers offers bicycle rentals, repairs and sales from the shop located at 6300 Landis Avenue. Sorenson who also owns Beachy Keen and co-owns Sisters Sweet Shoppe with her sisters, grew up at the shore and always wanted to own a beach shop.

The Yacht Club of Sea Isle City, founded in 1940, is situated bayside with beautiful sunset views. The building was rebuilt in 2013 following Hurricane Sandy and has two floors with dining facilities and bar areas for club members to enjoy. In addition to being a popular wedding venue, YCSIC is proud of its long term commitment to youth sailing and teaching skills to the public and local community.

For over 55 years, Heritage Surf and Sport has been serving South Jersey as a premier surf and apparel shop with a variety of products for all seasons. Founded by East Coast Surfing Hall of Fame recipient and legendary surfboard shaper Dan Heritage, the shop originated in Sea Isle City and later expanded along the coast with additional locations in Ocean City and Margate.

Seven Mile Publishing and Creative is celebrating the 15th anniversary of its publication, Sea Isle Times. With a goal of informing and entertaining readers, each issue of Sea Isle Times highlights feature stories and news about Sea Isle City and Strathmere residents and businesses.

Edward Jones, under financial advisor Eric Duca, recently opened a location at 4314 Park Road in Sea Isle City, after having a branch on West Avenue in Ocean City. In moving his branch to Sea Isle City and still keeping its Asbury Avenue location in Ocean City, the firm is able to cover more ground and better serve its customer base.

For more than 20 years, The Landis Company has been providing customers with top-notch real estate services. Whether you are looking to buy, sell, or rent, the dedicated staff of 12, many who are longtime Sea Isle residents and homeowners, can assist you with all your needs.

Since its opening in 1992, Farina and Boeshe Real Estate Company has been specializing in summer vacation rentals and assisting buyers in acquiring their seashore homes and investment properties.

Sea Isle Realty has been serving Sea Isle City for over 35 years. Broker of record, Stephen Freda and his wife, Dorette, established the business after becoming sole owners about ten years ago.

Dalrymple's Card and Gift Shoppe has been in business in Sea Isle City for 54 years. Currently owned and operated by Chuck and Barb Dalrymple, the business was originally run by Chuck's grandfather and it was located across the street where the Braca Cafe currently operates.

Chrissie's Boutique is a unique store in Sea Isle City for trendy women's apparel, accessories and more. The shop, owned and operated by Chrissie Ternosky, opened in 1984 at 3806 Landis Ave. after Ternosky decided to venture back home after school.

Kathy's Boutique, owned by mother-daughter duo, Judy and Danielle Locatelli, is your one-stop shop for women's apparel and accessories. When the opportunity presented itself to purchase the iconic business on the Promenade, the Locatelli's knew it was the right move at that time and have owned the more than 30-year old business for the past seven years.